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AUSTRALIAN PROPERTY DEVELOPMENT COMPANY VESTED PROPERTY GROUP INVITED TO SHANGHAI, CHINA

from luxurious trophy homes and vineyards, to more modest condominiums and investment opportunities. For many Chinese, global property investment is an emerging opportunity which until recently was out of reach.

Second only to the US in terms of international buying power, Chinese buyers represent a tremendous new market opportunity for property sellers around the world. CBRE estimates wealthy Chinese will invest as much as $180 billion on international property. Yet, new opportunity brings new challenges in reaching, communicating and engaging this new market.

Find out where Chinese are looking globally

Great rise of the Chinese consumer
China boasts some of the wealthiest people on the planet, most whose personal fortunes can dwarf treasuries of medium-sized countries, and the growing population of upper-middle-class Chinese now also has their eyes set on international property.

63 million
upper-middle-class Chinese

 

2.8 million
high-net-worth Chinese

 

220 million
affluent Chinese by 2022

 

Property is investment of choice – a stable investment exemplifying wealth & status

Chinese buyers spent US$37 billion on international residential property in 2013 70% pay cash for property purchases

 

MOTIVATIONS FOR CHINESE GLOBAL PROPERTY

 

INVESTMENT LIFESTYLE

2% of Chinese

consume 30% of world’s luxury products

EMIGRATION

60% of wealthy Chinese

have or are seriously considering emigrating overseas

INVESTMENT

64% of wealthy Chinese

are already engaged in overseas investment or immigration

EDUCATION

85% of wealthy Chinese

 

want to educate their children overseas

Sources: Hurun 2013 Wealth Report, Hurun Luxury Consumer Survey 2014, AT Kearny, NAR 2013, Juwai.com Research

How Chinese search for property

For international purchases, Chinese buyers conduct as much research as possible about a property listing, the company selling the property, the country property laws, immigration requirements, education standards, and many other personal criteria each individual may have. They favour famous brands (Chinese or Western), or companies that can display their professionalism and good reputation. Most confer

with family both offline and online via Chinese social media, and naturally, information not in Chinese is difficult to consider. Some Chinese buyers will establish early contact about a property, whilst others will take the time to research your company before making contact. For many Chinese, they often wait for their China travel visa approval and will call about the listing from the airport.

< 1%

of Mainland Chinese can read English

65%

of affluent Chinese consider the internet as the preferred source of information

83%

of affluent Chinese access the internet each day

90 million

online property seekers

500 million

mobile internet users

618 million

Chinese online users

# 1 Choice to live – Australia