from luxurious trophy homes and vineyards, to more modest condominiums and investment opportunities. For many Chinese, global property investment is an emerging opportunity which until recently was out of reach.
Second only to the US in terms of international buying power, Chinese buyers represent a tremendous new market opportunity for property sellers around the world. CBRE estimates wealthy Chinese will invest as much as $180 billion on international property. Yet, new opportunity brings new challenges in reaching, communicating and engaging this new market.
Find out where Chinese are looking globally
Great rise of the Chinese consumer
China boasts some of the wealthiest people on the planet, most whose personal fortunes can dwarf treasuries of medium-sized countries, and the growing population of upper-middle-class Chinese now also has their eyes set on international property.
affluent Chinese by 2022
Property is investment of choice – a stable investment exemplifying wealth & status
Chinese buyers spent US$37 billion on international residential property in 2013 70% pay cash for property purchases
MOTIVATIONS FOR CHINESE GLOBAL PROPERTY
2% of Chinese
consume 30% of world’s luxury products
60% of wealthy Chinese
have or are seriously considering emigrating overseas
64% of wealthy Chinese
are already engaged in overseas investment or immigration
85% of wealthy Chinese
want to educate their children overseas
Sources: Hurun 2013 Wealth Report, Hurun Luxury Consumer Survey 2014, AT Kearny, NAR 2013, Juwai.com Research
How Chinese search for property
For international purchases, Chinese buyers conduct as much research as possible about a property listing, the company selling the property, the country property laws, immigration requirements, education standards, and many other personal criteria each individual may have. They favour famous brands (Chinese or Western), or companies that can display their professionalism and good reputation. Most confer
with family both offline and online via Chinese social media, and naturally, information not in Chinese is difficult to consider. Some Chinese buyers will establish early contact about a property, whilst others will take the time to research your company before making contact. For many Chinese, they often wait for their China travel visa approval and will call about the listing from the airport.
of Mainland Chinese can read English
of affluent Chinese consider the internet as the preferred source of information
of affluent Chinese access the internet each day
online property seekers
mobile internet users
Chinese online users